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Statistical Surveys

The stakes are too high to risk not knowing what's going on in your market. Statistical Surveys gives you the knowledge you need to identify your best customers, measure your market share and locate your strongest sales area through our proven Marketing Alignment System™.

 
Key Items

Cube Analysis System: Get online and take control of your inventory, identify strong market potential, and understand the changes swirling in the market before your competition. It's yours almost instantly; all you need is an Internet connection and a passion to win.

Our Cube Analysis System is a powerful tool that allows you to view big-ticket sales data for your market area in a flexible grid format that you define and control. You can display the data in four graph formats and you can print the data or export it to an Excel or Word file to manipulate it in different ways. The system can provide three years of customer and seller information in most states and contains data on sold units' manufacturer, model and type.

The information you want, the way you want it. Call for more information or a demonstration on this new interactive service from Statistical Surveys!

Dealer Profile: Spotlights the products that are retailing—and succeeding—in your market. It helps you to measure and monitor your market share and those of your competitors, quickly identify hot-selling products in your market, and offers analysis of price-point penetration.


Use the Dealer Profile to:
  • Spotlight the products that are retailing in your market.
  • Measure and monitor your market share and that of your competitors.
  • Quickly identify hot-selling products in your market area.
  • Analyze price point penetration.
  • Identify your most-likely-to-buy customers
  • Get geographic maps that show exactly where the highest concentration of your best prospects is located. Use this information to select the location of demo days, billboard, radio, newspaper advertising, shopping center shows and more
  • Obtain target market mailing lists and save up to 50 percent on mailing costs
  • Establish powerful database marketing systems to streamline your operations and enhance your profits

 

Dealer Profile Report Options

RV Standard Report: Towable and Motorized are separate reports. Availability varies by state.
  • Top 31 manufacturers ranked by year-to-date retail sales
  • Retail sales by county for month, quarter and year
  • Retail sales by city of purchaser for month, quarter and year (49 states)
  • Retail sales by dealer for month, quarter and year (31 states)
  • Retail sales by manufacturer and brand for month, quarter and year (49 states)


RV Custom Options: availability varies by state.

  • Average retail price paid (49 states)
  • Trailer length and number of axles (49 states)
  • Gas versus diesel (49 states)
  • List of dealers who are selling into your market (31 states)
  • Monthly graphs illustrating retail sales by type of unit for your market
  • Sales by ZIP code and by manufacturer
  • Maps illustrating product placement by purchaser's location

Marine Standard Report: availability varies by state.
  • Number of boats sold by city and ZIP codes in your area, by manufacturer for quarter and year
  • Boats sold by type, length and manufacturer for quarter and year
  • Boats sold by county of registration by type and manufacturer for quarter and year
  • Boats sold by county of buyer residence by type and manufacturer for quarter and year
  • Boats sold by manufacturer by footage and propulsion type for quarter and year
  • Boats sold by manufacturer by footage and hull material for quarter and year
  • Listing of boats sold outside your area to buyers residing in your area–manufacturer, year, length, city of residence, city of purchase for quarter and year

Marine Custom Options: choose the types of boats for which you wish to receive information. Availability varies by state.
  • Offshore boats
  • Yachts (IB, 37–65 ft.)
  • Cruisers (IO/IB, 26–36 ft.)
  • Luxury sport boats (IO, 26–36 ft.)
  • Sport boats (IO, 17–25 ft.)
  • Pleasure boats
  • Sport fishing boats (OB, fiberglass, 21–30 ft.)
  • Aluminum fishing boats (OB, 16–20 ft.)
  • Freshwater fishing boats (OB, 15–21 ft.)
  • Ski boats
  • Bass boats
  • Pontoons/deck boats
  • Personal watercraft
  • Jon boats
  • Ski boats
  • Other type requirements as they apply to your business

Site Selection: This analysis assists you in determining where your business should be located in relation to your competition and your best prospects. This computer-generated model, which is used by major retailers, can predict retail number of units and dollar sales for any new location you may be considering.


Use it to:
  • Clarify true trade areas for your business
  • Determine the effect of competition on your future efforts
  • Understand the meaning of maximum store deployment, and how it impacts your bottom line
  • Identify new store opportunities and proper site location
  • Reach your customers, even if your business is not in the ultimate location
  • Minimize the mistake of cheap land/wrong location

To learn more, go to www.statisticalsurveys.com or contact your Spader rep at 1.800.772.3377.

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